We’ve recently dove into the world of Twitter and Facebook, not just personally, but as a company. The benefits in just a short time have been really good. I wanted to go over the main reasons how any company, can us social networking to their advantage.
1) To locate and network with potential customers.
Let’s not forget we are in business to sell stuff, and we need people to sell that stuff to. On social networks It’s important to let people know what you sell, why it’s the best, and how they can buy it. But this is not a hard sell, this is a relationship sell. It’s about letting people know you’re there, and when opportunities come up (which they will) then, and only then, go after it. The idea is they get to know us through social networking, and we are communicating our message effectively, then they’ll want to do business with us.
2) To communicate with each other.
At our company , culture is huge! So huge, that we wrote a book about it. Part of a great company culture is communication and getting everyone on the same page. Now I’m not talking about official corporate communication, but just here’s what going on. It could be related to work or not. I f I see on Facebook that our receptionist is excited about going camping , I can ask her about it ,t hen we have more of a connection. If someone’s Twitter update says that they don’t feel good, then someone can make sure they’re Ok or if they need anything. It give us all a little glimpse into each others lives, but it’s not invasive, because each person chooses what they Share.
3) To communicate with our existing customers
We are actively encouraging our customers to “friend” or “follow” us individually or as a company on Twitter and Facebook. Just a little disclosure, we are a very productive group. It wouldn’t be acceptable to mess around on Facebook when there’s work to be done. Or be “Tweeting” during important meetings. Also social networking is encouraged but not required. We can link our customers to our latest blog posts, or just say hi or happy birthday with Twitter or Facebook. It’s a great way to stay top of mind with our precious customers. Just another touch point we can have to keep them thinking about our company and our people.
4) To Have an Informal Board of Directors or Focus Group.
If you have a business problem or are trying to decide which of two packaging ideas looks the best, I bet there is someone out in Facebookland or the Twitterverse that has been through it or has a helpful suggestion. Just post a picture and say “Any suggestions”. I’ve already been using this with great feedback and insights from my Cyber friends. And don’t forget, you are helping other people too, by being their Coach or sounding board. Famous Author and motivational speaker, Zig Ziglar once said “ You’ll get what you want in life, as long as you help enough other people get what they want” . Sound advice.
5) To have fun!
What good is any of this without a little fun. Our Mission Statement at Dillanos is to 1) Help People 2) Make Friends and 3) Have Fun. As Im writing this I’m Realizing that social networking accomplishes all three. It’s fun to see your friend list grow on Facebook. It’s fun to connect with old friends and new friends. It’s fun to increase your “followers” on twitter. So go start the process. You’ll be glad you did.
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