I had a great meeting on Wednesday with the Executive Director of Specialty Coffee Association of America, Ric Rhinehart. We discussed the future of the coffee industry, increasing retailer attendance at the annual conference, and his diverse background. I thought the conversation was both productive and stimulating. It really made me realize how important these interactions are. In your business make a point of getting to know the top people of your industry's trade organization. Their insights and perceptions of future trends in your field will be invaluable as you make decisions as to the direction of your business. So get out there and make a point of talking to someone you respect. All of my best ideas come from sort of outside trigger, and great conversations are a big one.
Thanks for the talk Ric!
